Building a brand that attracts all the right people (while maybe-probably-also repelling the bad eggs) involves a carefully thought-out, step-by-step process that starts with who you serve and what they value. Everything else builds from there.

During my years of experience as a web designer, I developed a quick, foolproof way to draw this information out of my clients, and translate it into things like…
  • Color palettes
  • Textures, patterns and other visual details
  • Font choices
  • Inspiration words
  • logo and variations
*Also known as a brand board

This 6-day mini-course demystifies brand design. Through a series of short, sweet, rapid-fire exercises, you’ll learn my signature process for developing a gorgeous, effective brand from scratch.

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