Why Leads Are the REAL Key to Business Growth

Leads for Business Growth

by | Last updated Jul 1, 2024 | Marketing

Just last week, one of my podcast guests was excitedly telling me about her brand-new website design (which was definitely gorgeous) and the fancy email marketing software she just invested in – an all-in-one solution. She was spending hours each day perfecting her social media posts, hoping to attract more followers.

But when I asked her about her lead generation strategy, she went silent. “Leads? Oh, I’m not really focused on that right now,” she said. “I just need to get my website and social media sorted out first.”

And you know what? I’ve BEEN there. I’ve fallen into that trap myself. I used to rely heavily on past clients and my referral network, until one day it all dried up. There I was, staring at an empty calendar, desperately wondering what to do.

So what did I do?
I wasted precious time revamping my website, thinking it was the magic solution.
It wasn’t.

I learned a hard lesson that day…

when you need revenue, you need to focus on leads and ONLY leads.

Think of your business as a thriving garden. Your products or services are the beautiful blooms you’ve carefully cultivated. But what happens if you stop watering those plants? They wilt, wither, and eventually die.

Leads are the lifeblood that nourishes your company, fueling its growth and ensuring its long-term success.

Why leads are the secret sauce to sustainable growth:

  • Predictable Income: A consistent flow of leads means a consistent flow of potential clients, leading to more predictable income and less financial stress.
  • Growth Engine: New leads open the door to new opportunities, allowing you to expand your services, reach new markets, and scale your business.
  • Client Relationships: Leads aren’t just numbers on a spreadsheet; they’re real people who could become loyal customers and advocates for your brand.

As moms running businesses, we often think we’re “doing marketing” when we’re really just busy—juggling a million things and squeezing in social media posts between school pickups and client calls. But are those activities actually bringing in a consistent flow of new leads?

The truth is, many of us mistake being busy for effective lead generation. We fall into the trap of focusing on vanity metrics (like follower counts) instead of actions that directly drive potential clients to our doorstep.

But here’s the thing: you don’t need a complex, time-consuming strategy to attract leads. You just need a few simple, actionable tactics that cut through the noise and get results.

3 Simplified tactics to start attracting leads TODAY:

1. Content that Connects: Share valuable tips, insights, or behind-the-scenes glimpses on social media or your blog. This builds trust and positions you as an expert in your field.

  • Example: If you’re a business coach, share a quick tip on time management or productivity on your Instagram stories.

2. Network with Purpose: Attend online or in-person events related to your niche. Connect with potential clients, build relationships, and offer your expertise.

  • Example: Join a Facebook group for moms in your industry and participate in conversations, offering helpful advice and support. Speaking of networking…

Don’t Miss Out! Free Small Group Networking Tomorrow

Join me and other like-minded moms for a free virtual networking session tomorrow. It’s a great opportunity to connect, share ideas, and maybe even generate some leads!


3. Lead Magnet Magic: Create a simple freebie (like a checklist, template, or guide) that solves a specific problem for your ideal client. This is a great way to capture email addresses and nurture leads.

  • Example: If you’re a health coach, offer a free 7-day meal plan for busy moms. And speaking of freebies, I made this for you…

Download my free guide, 10 Time-Saving Marketing Hacks for Busy Moms for more practical tips and strategies to simplify your marketing today.

Need a more personalized roadmap?

While these tactics can kickstart your lead generation, a personalized strategy can truly transform your business. That’s where my Marketing Intensive comes in. We’ll work together to build a plan that works specifically for your business, your schedule, and your goals.

Ready to ditch the lead generation struggle and create a business that thrives on a consistent flow of your ideal clients?

For a limited time, you can book your Marketing Intensive for just $97!

Click below to book your Marketing Intensive now and let’s build a lead generation strategy that truly works for you.


Whenever you’re ready, here are three ways I can help you ditch the overwhelm and build a profitable business that works for your life:

1. The Profitable Mompreneur: Master the marketing essentials and build your biz with confidence! Inside this comprehensive program, you’ll get actionable strategies, time-saving hacks, done-for-you templates, and mindset shifts that’ll transform your business (and your sanity!).

2. Marketing Makeover (VIP Day): Stop spinning your wheels on marketing that isn’t working! In just ONE day, we’ll craft a personalized roadmap to attract your dream clients.

3. Marketing Intensive: Ready to take action and see results FAST? In this power-hour, we’ll laser-focus on ONE key area of your marketing to get you moving forward ASAP.

Written by Rita Suzanne

Rita Suzanne: Business Growth Strategist, helping entrepreneurs build lasting brands & consistent revenue. 10+ years of experience. Passionate about growth & healthy living. Mom of four teenagers. Podcaster, weightlifter, adventurer. Ready to grow your business? Learn more on how to work with Rita.