3 Email Marketing Mistakes (And How to Fix Them)

Email Marketing Mistakes

by | Last updated Jun 28, 2024 | Marketing

I get it – email marketing can feel like just one more thing on your never-ending to-do list. But here’s the truth: A well-nurtured email list is a mompreneur’s secret weapon for building relationships, boosting sales, and creating a loyal community around your brand.

But even with the best intentions, it’s easy to fall into common email marketing traps. The good news is, these mistakes are easy to fix!

So, grab a cup of coffee (or wine, I won’t judge!), and let’s spill the beans on 3 common email marketing mistakes we’ve all made at some point (myself included!):

Mistake #1: The Awkward Silence
(aka no welcome sequence)

Imagine walking into a party and no one says anything to you. Awkward, right? That’s how your new subscribers feel when they don’t get a warm welcome.

A welcome sequence is like a virtual hug and a friendly introduction. It’s a series of automated emails that say, “Hey there! Welcome to the crew. Here’s what we’re all about.”

Oops, did I just confess to making this mistake myself? Busted! I recently turned my welcome automation off because I was updating it, so I’m sure some of you came in without being welcomed…sorry, friend! If you want to go through my new and improved welcome automation to check it out, let me know.

THE FIX: Create a simple 3-5 email welcome series. Share your story, offer a freebie or a juicy resource, and give them a sneak peek of the awesome things you have in store.

Mistake #2: The Ghosting Game
(aka sporadic emails)

Out of sight, out of mind, right? Sporadic emails leave your subscribers wondering if you fell down a rabbit hole of laundry and LEGOs (again).

I get it. Life gets crazy. But consistent emails are like regular coffee dates with your bestie – they keep the relationship strong and your business top of mind.

THE FIX: Create a realistic email schedule that works for YOU. Batch your content creation, repurpose blog posts into emails, or use a content calendar to plan ahead. Even one email a week can make a big difference.

And a bonus strategy that you might love where you set it and forget it:

  • ​​create an automation of emails based on your content pillar topics
  • ​​write at least 12-15 emails
  • ​​add them to the automation so you send out one a week
  • ​​repeat automation, if needed
  • ​​and you can also add in more emails when you get some time

Mistake #3: The Sneaky Sign-Up
(aka not getting permission)

Adding someone to your email list without their permission is like giving unsolicited parenting advice. (Nobody likes that, not even other moms!)

THE FIX: Always make sure you have consent before adding someone to your list. Use opt-in forms, checkboxes, or double opt-ins. It might seem like an extra step, but it’s worth it to build a list of subscribers who are genuinely excited to hear from you.

Ready to up your email game?

I’m here to help you ditch these email marketing blunders and build a list of raving fans. Doors are still open to join the Marketing Jumpstart beta inside of The Profitable Mompreneur. It’s packed with resources to help you master your email marketing (and your business!).


P.S. Feeling overwhelmed by marketing? Not sure where to start or what strategies will actually work for your mom-owned business? In my Marketing Intensive, we’ll cut through the chaos and create a personalized marketing roadmap that gets you results.

Whenever you’re ready, here are three ways I can help you ditch the overwhelm and build a profitable business that works for your life:

1. The Profitable Mompreneur: Master the marketing essentials and build your biz with confidence! Inside this comprehensive program, you’ll get actionable strategies, time-saving hacks, done-for-you templates, and mindset shifts that’ll transform your business (and your sanity!).

2. Marketing Makeover (VIP Day): Stop spinning your wheels on marketing that isn’t working! In just ONE day, we’ll craft a personalized roadmap to attract your dream clients.

3. Marketing Intensive: Ready to take action and see results FAST? In this power-hour, we’ll laser-focus on ONE key area of your marketing to get you moving forward ASAP.

Written by Rita Suzanne

Rita Suzanne: Business Growth Strategist, helping entrepreneurs build lasting brands & consistent revenue. 10+ years of experience. Passionate about growth & healthy living. Mom of four teenagers. Podcaster, weightlifter, adventurer. Ready to grow your business? Learn more on how to work with Rita.