Social Media Sanity for Busy Entrepreneurs

Social Media Sanity for Busy Entrepreneurs

by | Last updated Jun 27, 2024 | Branding, Marketing

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Do you ever feel like you’re constantly chasing the latest marketing trend, trying to be everywhere at once, and still not seeing results? I’ve been there.

Many of my clients have told me they also feel overwhelmed by the pressure to be on every social media platform, grow a massive following, and post constantly just to keep up. The endless cycle of creating content, engaging with followers, and trying to stay ahead of the algorithm can feel exhausting and defeating.

But here’s the truth: You don’t have to do all of that to be successful. In fact, it can often be counterproductive.

AND, you don’t have to have a massive following to get clients from posting on social media. You just need to create a strategy and do it consistently. And just like dieting, if you fall off for a few days, you get back on the wagon and keep going. Don’t beat yourself up about it.

Sometimes life happens, and it takes us away from our business, no matter how much we prepare and plan. And that is okay.

Sometimes we actually need to take a break. We need time with our family, friends, or even for ourselves. And that’s okay too.

The Secret to Marketing Success: The Power of ONE (Plus Repurposing)

Instead of spreading yourself thin across multiple platforms, I want to challenge you to focus on ONE primary platform for growth. This is where you’ll pour your energy into creating high-quality content, engaging with your audience, and building a loyal following.

Why ONE Platform?

  • Less Overwhelm: You can finally say goodbye to the stress of trying to be everywhere at once.
  • Deeper Connection: Focusing on one platform allows you to build deeper relationships with your audience, leading to more engagement and loyalty.
  • Increased Visibility: By consistently showing up on one platform, you’ll increase your visibility and become more recognizable to your target audience.
  • Better Results: You’ll be able to track your progress more effectively and make data-driven decisions to improve your results.

But that doesn’t mean you should neglect other platforms completely!

Here’s the key: Repurpose your content.

Take that amazing blog post you wrote and turn it into a series of LinkedIn posts. Turn your top-performing Facebook Live into a YouTube video. Extract key quotes from your podcast episode and share them on Instagram.

By repurposing your content, you can:

  • Reach a wider audience: Share your message with people who might not be active on your primary platform.
  • Save time and energy: You don’t have to create new content from scratch for every platform.
  • Maximize your impact: Get more mileage out of your hard work by sharing it in different formats.

The ONE Platform Strategy

  1. Choose Your ONE Platform: Pick the platform where your ideal client is most likely to hang out and where you feel most comfortable creating content.
  2. Create High-Quality Content: Focus on quality over quantity. Create content that educates, inspires, or entertains your audience.
  3. Repurpose, Repurpose, Repurpose: Transform your content into different formats and share it across multiple platforms.
  4. Engage with Your Community: Respond to comments, answer questions, and build relationships with your followers.
  5. Promote Your ONE Offer: Pick ONE product or service to promote and focus on driving traffic to that ONE offer.
  6. Track Your Progress: Choose ONE metric to track and focus on improving it.

Feeling Stuck? Get a Marketing Intensive!

If you’re feeling overwhelmed and unsure of where to start, I’m offering a limited-time Marketing Intensive for just $97.

In this one-on-one session, we’ll cut through the chaos and create a personalized marketing action plan that fits your busy schedule and gets you RESULTS.

Ready to take the first step?

Whenever you’re ready, here are three ways I can help you ditch the overwhelm and build a profitable business that works for your life:

1. The Profitable Mompreneur: Master the marketing essentials and build your biz with confidence! Inside this comprehensive program, you’ll get actionable strategies, time-saving hacks, done-for-you templates, and mindset shifts that’ll transform your business (and your sanity!).

2. Marketing Makeover (VIP Day): Stop spinning your wheels on marketing that isn’t working! In just ONE day, we’ll craft a personalized roadmap to attract your dream clients.

3. Marketing Intensive: Ready to take action and see results FAST? In this power-hour, we’ll laser-focus on ONE key area of your marketing to get you moving forward ASAP.

Written by Rita Suzanne

Rita Suzanne: Business Growth Strategist, helping entrepreneurs build lasting brands & consistent revenue. 10+ years of experience. Passionate about growth & healthy living. Mom of four teenagers. Podcaster, weightlifter, adventurer. Ready to grow your business? Learn more on how to work with Rita.