
welcome
I’M RITA
You can create a business that doesn’t require you to hustle constantly, give up family time and neglect your self care. It’s easier than you think.
No more working nonstop. No more neglecting myself. No more feeling guilty because I should be able to do it all.
So why am I the one to help you? Great question…
…who I am today isn’t who I have always been.
My Story
2014: A NEW START
I had something to prove…to myself and everyone who said I should go get a job. There were so many things I didn’t know so I kept learning and wouldn’t quit no matter what.
Not when I got a divorce. Not when my son suddenly developed epilepsy. Not even when I had a negative bank balance.
2018: A SILVER LINING
The real issue is that I was doing something that I no longer enjoyed. I was working nonstop but living the entrepreneurial equivalent of paycheck to paycheck. Feast or famine.
That was until I started exclusively offering VIP design days. I had my best years in business until…
2020: BEGINNING OF END
Covid restrictions kicked in with my heartbreak and grief in March. In May I filed for my second divorce and custody of my two nieces making me a single mom of four.
Still trying to hold everything together, I isolated myself and experienced the worst year in my business (and life).
2021: A NEW BEGINNING
I started my podcast where I interview other mom business owners. It was motivating and inspiring to hear their stories. But I was still trying to figure out my next step.
I was always good at attracting and retaining clients but I was still overwhelmed and not yet on track until I took a break.
NOW: SHE'S BACK
I understood that it wasn’t just trying to do everything that was creating the pressure and overwhelm, it was the lack. Lack of clarity. Lack of help. Lack of support. Lack of exposure. Lack of stability.
And so I developed programs and trainings to help you get more clients to create financial stability without the exhaustion and overwhelm.
Working Together

Website design

1:1 Strategy
Products + Programs
Mom Owned Members
Grow your business without feeling like you have to constantly put yourself out there for members only.
ready set website
Tools + Resources
The Tools You Need to Stand Outinvest only in what works
Stand out from the sea of sameness now.
Blog + Podcast
How to Target Your Clients Like a Pro!
If you haven't yet mastered the art of targeting your clients like a pro, then you're missing out on one of the easiest ways to increase your sales...
Six Business Musts
Six business musts I wish I would have done but I didn't until now. Don’t think of less of me but for the last eight years I have been running my...
Mom Owned and Operated
Press + Media
Check out the press page for my bio and some of my featured appearances.
Kind Words
Heather Jones, Confidence Coach
It was really helpful to be asked specific questions to draw inspiration. Getting specific helped me understand my ideal client better. Ping ponging was getting me nowhere fast, and Rita definitely helped me to get that locked down.
Having the details around who my client is, what she needs, and how to talk to her is a massive relief. I finally feel like when I speak she’ll know I’m talking to her. I wouldn’t hesitate to work with Rita again and would highly recommend her to anyone else. She’s brilliant at what she does. Rita gave me so much more than i expected in our session and I am so grateful for her.
Erica woods, EDM Consulting
However through my meeting with Rita I realized that I can actually serve clients more efficiently and effectively by focusing on a specific ideal client. I’ve filled out many client avatar worksheets in the past and none have been as effective as my meeting with Rita. It really helps to see things from someone else’s perspective and ask you additional questions to help you uncover detailed information.
I now have clarity on who I want to serve so I can be strategic with my marketing.
Leah stine, writer
She has enlightened me to the options available and how I can grow my business and still have the time I want for my family while homeschooling my kids.
She has opened my eyes to see that I cannot do it all, and that it is okay. But that I can still create the business that I have always wanted without feeling guilty.
Kristen Crockett, intuitive leadership coach
Rita is a jack-in-the-box of creative ideas. I am so excited to implement the solutions we discussed and I feel like I am 10 steps ahead of where I was before our session together.
I am so happy that I found rita. She jumpstarted so many transformative ideas for my website and clients which will forever shift my overall business. I have much more clarity on what I do, who I serve and how to make it all come together to propel my business.
