It’s easy to get caught up in the hype of social media and trying to be everywhere. But it would be a better use of your time to be where your dream clients are.
Not sure who your target audience is and how to be irresistible to them? Find out how here.
Once you define your target audience, it will be easy for you determine where they are because you are writing a story all about them.
Should you have a profile on every platform? Not necessarily.
There is no point in starting an Instagram account until you are able to regularly add content to your profile with a solid strategy in place.
That is key.
Sure you can share content on all platforms using SocialBee but when it comes to making connections – go where they are.
After you determine who your target audience is, you need to figure out where they are. Try this::
List out all of the popular platforms and next to each one list out why it is or would be valuable to your business.
Knowing the purpose of each platform will also help. For instance,
- Most professionals are on LinkedIn
- Most women are on Pinterest – also know that Pinterest is more of a search engine and if you want to be found, I recommend getting on there.
- Instagram is a visual way to share.
- Twitter moves quickly and can be hard to jump in to but it is a great option for sharing your content repeatedly and connecting with others.
- Finally, Facebook is where most people are – either in groups or just scrolling through their feeds. It can be a challenge to get their attention though.
I used to spend my days on Facebook desperate to be seen. It wasn’t until I started to get deliberate with my time and offerings that things started happening.
So discovering where your target audience is hanging out and creating content that speaks to them is a must.
You don’t want to waste your time on social media getting nowhere. Be purposeful and deliberate when on social media.
TAKE ACTION: Make your list of social platforms and then decide how each platform can be valuable, where a majority of your target audience is spending their time, and narrow it down to a maximum of three.
Once you have your three (or less) social platforms, decide what value you can bring to your target audience.
Will you be in groups connecting and offering advice? Will you be writing promotional posts and sharing them on your profile? Will you be creating images and sharing those?
Determine what, where and how then create a daily checklist so you can stay on track. Each day, do the things on your list.
This consistency is what most entrepreneurs are missing in their marketing. And remember, everything you share should lead back to your website.
If you need a brand strategy tell me a little about your business and grab your spot on my calendar.