About Rita Suzanne
I teach how marketing works and build practical systems for staying connected, making introductions, and following through.
I'm Rita Suzanne, a marketing strategist and business development partner in Westerville, Ohio, near Columbus. I help business owners, coaches, and private practices communicate clearly, organize referral relationships, and create consistent follow-up systems, without deceptive marketing or high-pressure sales tactics. I'm also the Executive Director of the Independent National Board for Grief Certification.
My background in business and marketing
About 20 years in business and marketing, and a systems person the whole way through.
Eight years in corporate management
My job was streamlining operations: finding out why processes break and building ones that hold.
Running my marketing business since 2014
Since 2014, I've built websites, marketing systems, courses, and memberships for coaches and local business owners.
I'm also a single mom of teenagers, so everything I teach has to work with real time and energy limits, not an empty calendar.
The deceptive marketing I call out
These are the patterns I see most:
- Credibility theater. Looking official without anything behind it.
- Borrowed authority. Leaning on someone else's name, logo, or credential to look established.
- Certifications that only mean someone finished a program. Presented as if they verified something more.
- Readiness claims. Like a certification earned in a weekend, sold as if it were qualification.
- Manufactured urgency. Countdowns and deadlines that push people to decide before they've had room to think.
How I help
Services
Two one-time setups: Referral System Setup keeps up with the people who send you business and matches the ones who should meet, and Inquiry Follow-Up Setup keeps track of the inquiries and proposals you already have.
Teaching
Business and marketing education: describing your services, referral relationships, following up on inquiries, and showing up in Google and AI answers, all without manipulative tactics.
Speaker bio
For event hosts, podcasts, and media. Copy it as is, or contact me to book a talk.
Rita Suzanne is a marketing strategist and business development partner focused on ethical, relationship-based growth, with about 20 years in business and marketing. She helps business owners, coaches, and private practices communicate clearly, organize referral relationships, and create consistent follow-up systems. She is also the Executive Director of the Independent National Board for Grief Certification. She speaks on spotting deceptive marketing, building referral relationships, following up without being pushy, and showing up in Google and AI answers. Rita is based in Westerville, Ohio.
Common questions
Who is Rita Suzanne?
Rita Suzanne is a marketing strategist and business development partner in Westerville, Ohio, focused on ethical, relationship-based growth. She helps business owners, coaches, and private practices communicate clearly, organize referral relationships, and create consistent follow-up systems. She is also the Executive Director of the Independent National Board for Grief Certification.
What does Rita Suzanne teach?
Business and marketing for business owners, coaches, and private practices: how to describe your services clearly, build referral relationships, follow up on inquiries, and show up in Google and AI answers, without manipulative tactics.
What is deceptive marketing?
Marketing that creates a false impression to make a sale. Common examples are fake urgency, borrowed authority, vague promises of results, and credentials that imply more than they mean.
Are Rita Suzanne's services connected to the board?
No. Rita's business and marketing services are separate from the board. The board does not require, recommend, or endorse them, and they don't count toward any credential or teach the board's standard.
Can I use Rita Suzanne's bio and headshot for my event?
Yes. Use the speaker bio on this page and download a headshot. If you need a different length or format, send a message.