Be Specific
It’s easy to get caught up in the excitement of starting your own business, but you need to make sure that you are targeting the right people. It’s all too common for entrepreneurs to overestimate their reach and underestimate their competition. That means that if your business isn’t focused on one particular demographic or niche, it will be very hard for anyone who is not part of that group ever finding out about it! The best way around this issue is by narrowing down who exactly needs what services/products from you–and then making sure those people know how great those services/products are!
Know Your Target Audience
The first step to creating a successful marketing strategy is to know your target audience. This may seem obvious, but it’s the most important part of your marketing strategy. You need to understand exactly who you are targeting and what they want so that when you offer them something, they see how it fits their needs perfectly.
It’s easy to get caught up in creating an attractive product or service without understanding who will be interested in buying from you and why they would choose yours over someone else’s offering. The key is focusing on specifics. In the video below, I go over the same exercise I have been using with my clients since 2014.
Know What Makes You Unique
To get started, you need to know what makes you different from the competition. The best way to do this is by looking at your strengths and weaknesses. For example, if you’re a designer and one of your strengths is creating logos, then it would be wise to focus on that area when marketing yourself. Your weakness might be web design or print ads; so if those are areas where other designers excel at more than you do, then don’t try and compete with them! Instead focus on what makes YOU unique: perhaps it’s something like being bilingual, having experience in a specific industry or simply knowing how things work behind-the-scenes in an office setting (which could make all the difference when working with clients).
Be Consistent
Consistency is key to your branding, and it’s important that you know what your brand is. This can be tricky if you’re just starting out, but if you want to be successful at anything, consistency is going to be key.
If you don’t have a brand yet or aren’t sure what your brand is supposed to look like, don’t worry! We’ll get there together!
The first step in creating a consistent marketing strategy is figuring out how consistent YOU need YOUR MARKETING TO BE before moving forward with any other steps (and trust me when I say this: there are many steps).
Don’t Forget About SEO and SEM
SEO (search engine optimization) is the practice of getting your site to rank higher in search results. SEM (search engine marketing) refers to any paid ads that appear in search results, such as sponsored ads on Google or Facebook. The first step in both is creating content that people want to read. Once you’ve done this, it’s time to optimize it for search engines by using keywords related to your business so people can find you when they search those terms online!
You can’t hit a target if you don’t know where it is.
And while it might seem like common sense, knowing your audience is crucial to any marketing campaign.
It’s important because it helps you understand who will want to buy from you and why. Knowing your target audience also gives you an idea of what makes them unique–why they would choose your product over another similar one. For example, if I was selling yoga classes for pregnant women in my city, I’d want to know whether or not there are other options available before setting up shop myself (because competition is good).
I hope you’ve found this post helpful and will be able to apply these tips in your own marketing strategy. Remember, it’s not enough just to have a good product or service–you need people who want it!
